Are you proud to be Canadian? I certainly am...Endless opportunities, the world in our hands. Are you a new citizen to Canada? If so this blog post is for you...Many of us are Canadian citizens and many of us are new to Canada; just look around you. In today's market there are people from all walks of life, culture and race. This is what makes Canada a great place to live, multiculturalism, the people. Businesses need to make informed choices to eliminate communication barriers and embrace the diverse market.
All of VIA Rail's communication tools (ie. webpage, customer service hot-line) are available in English and French; the official languages of Canada. In conjunction with ICC the "institute for Canadian Citizenship" VIA Rail embraces the diverse market; providing new citizens an opportunity to explore and experience the Canadian culture, history and natural beauty. ICC "is a national, non-profit organization that engages Canadian's in citizenship through innovation programs, campaigns and partnerships designed to ensure new citizens are welcomed and included as equals, to create meaningful connections amongst all Canadian citizens, to foster a culture of active, engaged citizens and to celebrate what it means to be Canadian".
New citizens to Canada can now apply for a "Cultural Access Pass"; VIA Rail offers a discounted trip @ 50 % off at any time, for any booking, for any class, for the pass holder and up to 4 children under 18 years of age. This will allow new citizens an opportunity to understand the dimensions of our culture. New beginnings are exciting but, they can also be the scariest. Being a low context culture the Canadian culture values independence and freedom. VIA Rail is offering an opportunity to be free and explore, to any destination of choice.
Sources:
Guffey. M.E., Rhodes, K., Rogin, P. (2008) Business communication: Process and product (6th Canadian ed.) Scarborough, ON: Nelson
VIA Rail Canada. (2012, July). All aboard! VIA Rail Canada and the institute for Canadian citizenship collaborate to help Canada's newest citizens explore our country. Retrieved from http://www.viarail.ca/en/about-via-rail/media-room/latest-news/1821/03-july-21012-all-aboard-via-rail-canada-and-the-institute-for-canadian-citizenship-collaborate-to-help-canada-s-newest-citizens-explore-our-country.html
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