Please refer to the attached link...
http://www.viarail.ca/en/about-via-rail/media-room/latest-news/1815/31-may-2012-all-vial-rail-services-to-resume-normal-operations-starting-friday-as-cp-strikes-ends
The article attached titled "All VIA Rail Services to resume normal operations starting Friday as CP strikes ends"; is a prime example demonstrating the functions of communication.
VIA Rail utilized these functions by:
- Informing
By releasing this press release, VIA Rail was able to keep travellers informed about the status of the strike. Consumers were advised that operations would return to normal operations; including exceptions.
- Persuade
By providing "efficient, more environmentally sustainable and cost-effective passanger transportation"; VIA Rail persudes their consumers. They are persuading consumers to use their services; we can all do our part in reducing our carbon footprint. The "green" market will be persuaded to use VIA Rail as it is environmentally friendly.
- Goodwill
By "promoting a positive image", VIA Rail is promoting goodwill. As "winner of the 2011 RAC Safety Award", they can ensure the safety of all passengers.
Sources:
Guffey, M. E., Rhodes, K., & Rogin, P. (2008). Business communication: Process and product (6th Canadian ed.). Scarborough, ON: Nelson
VIA Rail Canada. (2012, May). All VIA Rail services to resume normal operations starting Friday as CP strike ends. Retrieved from http://www.viarail.ca/en/about-via-rail/media-room/latest-news/1815/31-may-2012-all-vial-rail-services-to-resume-normal-operations-starting-friday-as-cp-strikes-ends.html
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