Can you spot the travelers from the VIA staff? VIA's uniformed staff our easy to identify, friendly and at your service. It's a more "Human way to travel"...With exceptional service there for your every need.
VIA Ensures each passenger travels in comfort; they provide an exceptional clean and spacious travel experience. This is how they maintain their competitive advantage, top-notch professionalism. It starts with the right employees, but is in all the details; it is about the overall travel experience.
VIA provides comfortable areas to sleep, depending on the service you choose. They must anticipate travelers needs and have these services available for those who find it necessary. My friend, who is in a long distance relationship, frequently travels with VIA Rail. A recent graduate, she always choose the more cost efficient economy class. On her last trip, she decided to travel business class due to a promotion VIA was offering. She loved her experience and now travels business class every time! It is an additional $20.00 cost, but the value is so much greater. By providing a promotion, VIA Rail consumers can explore the various options available and determine which is most suitable.
Yet another example of how VIA promotes proper business etiquette and professionalism; this will ensure happy repeat travelers.
Sources:
Guffey, M. E., Rhodes, K., Rogin, P. (2008). Business communication: Process and product (6th Canadian ed.) Scarborough, ON: Nelson
VIA Rail Canada. (1995-2012). A human way to travel. Retrieved from www.viarailcanada.ca/en
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